news & perspectives

news & perspectives

the children’s trust launches a new brand


This year, the Children’s Trust is celebrating 25 years of strengthening families across Massachusetts.

For 25 years, most of you have known us as the Children’s Trust Fund. This fall, we are excited to launch a new name and brand. As we mark our first 25 years and look towards the future, we are hopeful that this new branding will help us increase public awareness of the importance and community-wide benefits of strengthening families.

Our name and logo have changed, but our purpose has not. We have an unwavering commitment to ensuring young children in Massachusetts grow up in nurturing families and communities, healthy and ready to succeed.

Take a look at this short video to learn a bit more about the new brand that will help us usher in our next 25 years!